Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Image from Google Jackets

The marketing strategy desktop guide [electronic resource] / Norton Paley.

By: Material type: TextTextPublication details: London : Thorogood, c2007.Edition: 2nd edDescription: 1 online resource (252 p.) : illISBN:
  • 9781435631601 (electronic bk.)
  • 1435631609 (electronic bk.)
  • 9781854186218 (electronic bk.)
  • 1854186213 (electronic bk.)
  • 1854184903 (pbk.)
  • 9781854184900 (pbk.)
  • 9781854184917
  • 1854184911
Subject(s): Genre/Form: Additional physical formats: Print version:: Marketing strategy desktop guide.DDC classification:
  • 658.802 22
LOC classification:
  • HF5415.13 .P35 2007eb
Online resources:
Contents:
1. How to manage marketing in the 21st century -- 2. How to manage your marketing strategy (Part 1) -- 3. How to manage your marketing strategy (Part 2) -- 4. How to manage your competitor intelligence -- 5. How to manage your strategic marketing plans -- 6. How to manage your markets: The power of segmentation -- 7. How to manage your product strategy -- 8. How to manage your communications strategy -- 9. How to manage your pricing strategy -- 10. How to manage your distribution strategy -- 11. How to think like a strategist.
Summary: A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

1. How to manage marketing in the 21st century -- 2. How to manage your marketing strategy (Part 1) -- 3. How to manage your marketing strategy (Part 2) -- 4. How to manage your competitor intelligence -- 5. How to manage your strategic marketing plans -- 6. How to manage your markets: The power of segmentation -- 7. How to manage your product strategy -- 8. How to manage your communications strategy -- 9. How to manage your pricing strategy -- 10. How to manage your distribution strategy -- 11. How to think like a strategist.

A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Description based on print version record.

There are no comments on this title.

to post a comment.
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in