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Library,Documentation and Information Science Division

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TechnoBrands [electronic resource] : how to create & use "brand identity" to market, advertise & sell technology products / Chuck Pettis.

By: Material type: TextTextPublication details: New York : AMACOM, c1995.Description: 1 online resource (xiii, 222 p.) : illISBN:
  • 0585039291 (electronic bk.)
  • 9780585039299 (electronic bk.)
Subject(s): Genre/Form: Additional physical formats: Print version:: TechnoBrands.DDC classification:
  • 620/.006/8 20
LOC classification:
  • HC79.H53 P48 1995eb
Online resources:
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Includes bibliographical references and index.

Description based on print version record.

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