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Library,Documentation and Information Science Division

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Marketing today's academic library : a bold new approach to communicating with students / Brian Mathews.

By: Material type: TextTextPublication details: New Delhi : Ess Ess Pub., 2010.Description: xv, 171 p. ; illustrationsISBN:
  • 9788170005964
Subject(s): DDC classification:
  • 021.7 23 M429
Contents:
1. Do libraries need to advertise? -- 2. Defining the user -- 3. Student need states -- 4. The library as product -- 5. Conducting marketing research -- 6. Building relationships -- 7. Developing brand strategies -- 8. Promotional building blocks -- 9. Designing messages -- 10. Measuring the impact -- 11. Putting it all together-- Staging academic experiences-- Amanda McNamee, georgia institute of technology-- Index.
Summary: In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books ISI Library, Kolkata 021.7 M429 (Browse shelf(Opens below)) Available C26346
Total holds: 0

Includes index.

1. Do libraries need to advertise? --
2. Defining the user --
3. Student need states --
4. The library as product --
5. Conducting marketing research --
6. Building relationships --
7. Developing brand strategies --
8. Promotional building blocks --
9. Designing messages --
10. Measuring the impact --
11. Putting it all together--
Staging academic experiences--
Amanda McNamee, georgia institute of technology--
Index.

In Marketing Today's Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services with user needs. This book proposes new visions and ideas, challenging the traditional way of thinking and providing a framework to target users more precisely.

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