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Bayesian statistics and marketing / Peter Rossi and Greg Allenby, Rob McCulloch.

By:

Rossi, Peter E. (Peter Eric), 1955-

Contributor(s):

Material type: Text

Text

TextPublication details: Hoboken, NJ : Wiley, c2005.Description: x, 348 p. : ill. ; 25 cmISBN:

9780470863671 (acid-free paper)
0470863676 (acid-free paper)

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DDC classification:

658.8/3/015118 22

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Includes bibliographical references (p. [335]-339) and index.

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