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Bayesian statistics and marketing / Peter Rossi and Greg Allenby, Rob McCulloch.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, NJ : Wiley, c2005.Description: x, 348 p. : ill. ; 25 cmISBN:
  • 9780470863671 (acid-free paper)
  • 0470863676 (acid-free paper)
Subject(s): DDC classification:
  • 658.8/3/015118 22
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Includes bibliographical references (p. [335]-339) and index.

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