Build a World Wide Web commerce center :

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Build a World Wide Web commerce center : plan, program, and manage Internet commerce for your company / net.Genesis Corporation. - New York : Wiley, c1996.
xx, 412 p. : ill. ; 24 cm. "Wiley Computer Publishing." Includes index. Content notes : Ch. 1. Getting Down to Business on the World Wide Web -- Ch. 2. Why You Can Build Your Own Commerce Server Now -- Ch. 3. Beyond Publishing and on to Commerce -- Ch. 4. The Business Side of a Web Site -- Ch. 5. Web Server Technology Primer -- Ch. 6. Under the Hood of Your Web Server PC -- Ch. 7. Setting Up NT as Your Web Serving Platform -- Ch. 8. Getting Wired to the Net -- Ch. 9. Web Server Software Primer -- Ch. 10. Test Driving Microsoft's Internet Information Server -- Ch. 11. Test Driving Netscape's Commerce Server -- Ch. 12. Test Driving O'Reilly's WebSite Professional -- Ch. 13. Essential Web Commerce Server Tools -- Ch. 14. Tracking Your Web Site Activity -- Ch. 15. Creating Forms and Integrating Databases -- Ch. 16. Customer Support Using Discussion Groups -- Ch. 17. Bells, Whistles, and Future Directions -- Appendix: Webmaster Resources. 0471149284 (pbk. : alk. paper) 9780471149286 (pbk. : alk. paper) * Business enterprises - Computer networks. Electronic commerce. Web servers. Web sites. Internet. Handelsgebruiken.