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Consumer behavior :

658.8/342/0973

Hawkins, Del I. Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 6th ed.. - Chicago : Irwin, c1995.
xix, 649 p. : ill. (some col.) ; 27 cm. 0256139725 9780256139723 * Consumer behavior - United States. Market surveys - United States. Consumer behavior - Case studies. - United States Market surveys - Case studies. - United States Consommateurs - Comportement - États-Unis. Études de marché - États-Unis. Consommateurs - Cas, Études de. - Comportement - États-Unis Études de marché - Cas, Études de. - États-Unis * Best, Roger J.Coney, Kenneth A. * Title

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