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Golden arches east :

338.7/61647955

Golden arches east : McDonald's in East Asia / edited by James L. Watson. - Stanford, Calif. : Stanford University Press, 1997.
xvi, 256 p. ; 23 cm. Content notes : 0804732051 (cloth : alk. paper) 9780804732055 (cloth : alk. paper) 0804732078 (paper : back cover) 9780804732079 (paper : back cover) * McDonald's Corporation. McDonald's Corporation * Fast food restaurants - Social aspects - East Asia. Restaurants-minute - Asie du Nord-Est. McDonald's Corporation. Rationalisering. Cultuurverandering. * East Asia - Social life and customs. * Watson, James L. * Title

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