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Import marketing :

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Haar, Jerry,, 1947- Import marketing : a management guide to profitable operations / Jerry Haar and Marta Ortiz-Buonafina. - Lexington, Mass. : Lexington Books, c1989.
xiv, 230 p. : ill. ; 24 cm. Content notes : An introduction to import-marketing management -- The domestic environment of import activities -- An analysis of import markets -- Import-product strategy -- Import-channel strategy -- Import-promotion strategy -- Import-pricing strategy -- Processing the import transaction -- Traffic, customhouse brokerage, documentation, and insurance -- Import procedures. 0669156922 (alk. paper) 9780669156928 (alk. paper) * Imports - United States. Foreign trade promotion - United States. Foreign trade regulation - United States. Importations - Etats-Unis. Commerce extérieur - Promotion - Etats-Unis. Commerce extérieur - Droit - Etats-Unis. * Ortiz-Buonafina, Marta. * Title

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