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Keeping customers for life /

658.8/12

Cannie, Joan Koob. Keeping customers for life / Joan Koob Cannie, with Donald Caplin. - New York, NY : American Management Association, c1991.
vi, 259 p. : ill. ; 26 cm. 0814450083 (hardcover) : $24.95 9780814450086 (hardcover) * Customer services - United States. Consumer satisfaction - United States. Service à la clientèle - États-Unis. Consommateurs - Satisfaction - États-Unis. Consommateurs - Préférences - États-Unis. Service consommateurs - Etats-Unis. * Caplin, Donald. * Title

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