Online Public Access Catalogue (OPAC)Library,Documentation and Information Science Division
“A research journal serves that narrow
borderland which separates the known from the unknown”
-P.C.Mahalanobis
658.83 Fra Francese, Peter K. Marketing know-how : your guide to the best marketing tools and sources / Peter Francese. - Ithaca, N.Y. : American Demographics Books, c1996. 337 p. ; 23 cm. Includes index. Content notes : Consuerm trends -- Marketing information -- The articles -- Private sources -- Federal government sources -- State and local sources -- Appendices. 0936889381 9780936889382 * Marketing. Marketing. Marktforschung. Marktinformation. * USA.
