Online Public Access Catalogue (OPAC)Library,Documentation and Information Science Division
“A research journal serves that narrow
borderland which separates the known from the unknown”
-P.C.Mahalanobis
658.8 Sherden, William A. Market ownership : the art & science of becoming #1 / William A. Sherden. - New York : American Management Association, c1994. xiv, 255 p. : ill. ; 24 cm. Includes index. 0814402585 : $26.95 9780814402580 * Marketing - Management.