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The McDonaldization of society :

306/.0973

Ritzer, George. The McDonaldization of society : an investigation into the changing character of contemporary social life / George Ritzer. - Newbury Park, Calif. : Pine Forge Press, c1993.
xv, 221 p. ; 23 cm. 0803990006 (pbk. : alk. paper) 9780803990005 (pbk. : alk. paper) * McDonald's (Firm) * Social structure - United States. Management - Social aspects - United States. Fast food restaurants - Social aspects - United States. Rationalization (Psychology) Sociale verandering. Cultuur. McDonald's Corporation. * United States - Social conditions - 1980- * Social change

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