Online Public Access Catalogue (OPAC)Library,Documentation and Information Science Division
“A research journal serves that narrow
borderland which separates the known from the unknown”
-P.C.Mahalanobis
658.8/342 Waldrop, Judith,, 1946- The seasons of business : the marketer's guide to consumer behavior / Judith Waldrop with Marcia Mogelonsky. - Ithaca, N.Y. : American Demographics, 1992. 269 p. : ill. ; 23 cm. Includes index. Content notes : The marketing season begins -- The holidays -- Time for a sale -- Springing into action -- Summer at last. 0936889136 9780936889139 0936889128 (jacket) 9780936889122 (jacket) * Consumer behavior - United States. Seasonal variations (Economics) - United States. * Mogelonsky, Marcia K. * Title
