Online Public Access Catalogue (OPAC)Library,Documentation and Information Science Division
“A research journal serves that narrow
borderland which separates the known from the unknown”
-P.C.Mahalanobis
658.8 Beckwith, Harry,, 1949- Selling the invisible : a field guide to modern marketing / Harry Beckwith. - New York : Warner Books, c1997. xx, 252 p. ; 20 cm. 0446520942 9780446520942 * Service industries - Marketing. Marketing. Dienstensector.
