Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Total exposure (Record no. 303168)

000 -LEADER
fixed length control field 01799cam a2200469La 4500
001 - CONTROL NUMBER
control field ocm45732159
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140120112051.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o u
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cn|
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 001009s2000 nyu o 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency
Language of cataloging eng
Transcribing agency N$T
Modifying agency OCL
-- OCLCQ
-- YDXCP
-- OCLCQ
-- TUU
-- OCLCQ
-- TNF
-- OCLCQ
-- ZCU
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0814424406 (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780814424407 (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 0814404847
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)45732159
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD59.2
Item number .C366 2000eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 052000
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2
Edition number 21
049 ## - LOCAL HOLDINGS (OCLC)
Holding library ISIA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Carlson, Gustav.
245 10 - TITLE STATEMENT
Title Total exposure
Medium [electronic resource] :
Remainder of title controlling your company's image in the glare of the business media explosion /
Statement of responsibility, etc Gustav Carlson.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc American Management Assoc.,
Date of publication, distribution, etc c2000.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xi, 225 p.)
500 ## - GENERAL NOTE
General note Includes index.
588 ## -
-- Description based on print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Corporate image
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial publicity
Geographic subdivision United States.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and business
Geographic subdivision United States.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Public Relations.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic books.
Source of heading or term local
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
Source of term local
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Carlson, Gustav.
Title Total exposure.
Place, publisher, and date of publication New York : American Management Assoc., c2000
International Standard Book Number 0814404847
Record control number (DLC) 99040039
-- (OCoLC)42002620
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified EBSCOhost
Uniform Resource Identifier <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=43959">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=43959</a>
938 ## -
-- YBP Library Services
-- YANK
-- 2343066
938 ## -
-- EBSCOhost
-- EBSC
-- 43959
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-BOOKS
994 ## -
-- 92
-- INISI

No items available.

Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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