Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Super searchers on Madison Avenue (Record no. 311424)

000 -LEADER
fixed length control field 02684cam a2200481Ia 4500
001 - CONTROL NUMBER
control field ocm54891605
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20140120112300.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr cnu---unuuu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040406s2003 njuc ob 001 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency
Language of cataloging eng
Transcribing agency N$T
Modifying agency OCLCQ
-- YDXCP
-- OCLCQ
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1573879770 (electronic bk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781573879774 (electronic bk.)
029 1# - (OCLC)
OCLC library identifier NZ1
System control number 11773703
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)54891605
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .V497 2003eb
072 #7 - SUBJECT CATEGORY CODE
Subject category code BUS
Subject category code subdivision 043060
Source bisacsh
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3/02854678
Edition number 22
049 ## - LOCAL HOLDINGS (OCLC)
Holding library ISIA
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Villamora, Grace Avellana.
245 10 - TITLE STATEMENT
Title Super searchers on Madison Avenue
Medium [electronic resource] :
Remainder of title top advertising and marketing professionals share their online research strategies /
Statement of responsibility, etc Grace Avellana Villamora ; edited by Reva Basch.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Medford, N.J. :
Name of publisher, distributor, etc CyberAge Books/Information Today,
Date of publication, distribution, etc c2003.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xii, 236 p.) :
Other physical details ports.
490 1# - SERIES STATEMENT
Series statement Super searchers ;
Volume number/sequential designation v. 11
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 201-222) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence.
588 ## -
-- Description based on print version record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Computer network resources.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
Form subdivision Databases.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet searching.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic information resource searching.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
General subdivision Marketing
-- Research.
Source of heading or term bisacsh
655 #4 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Electronic books.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Basch, Reva.
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Display text Print version:
Main entry heading Villamora, Grace Avellana.
Title Super searchers on Madison Avenue.
Place, publisher, and date of publication Medford, N.J. : CyberAge Books/Information Today, c2003
International Standard Book Number 0910965633
Record control number (DLC) 2002152892
-- (OCoLC)50906281
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Super searchers ;
Volume number/sequential designation v. 11.
856 40 - ELECTRONIC LOCATION AND ACCESS
Materials specified EBSCOhost
Uniform Resource Identifier <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104092">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=104092</a>
938 ## -
-- YBP Library Services
-- YANK
-- 2357996
938 ## -
-- EBSCOhost
-- EBSC
-- 104092
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type E-BOOKS
994 ## -
-- 92
-- INISI

No items available.

Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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