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Cracking Eastern Europe : [electronic resource] everything marketers must know to sell into the world's newest emerging markets / Enderlyn, Dziggel.

By: Enderlyn, Allyn.
Contributor(s): Dziggel, Oliver C.
Material type: TextTextPublisher: Chicago : Probus, c1992Description: xxi, 385 p. : ill., maps ; 24 cm.ISBN: 1557382549 :; 9781557382542.Subject(s): Marketing -- Europe, Eastern -- Handbooks, manuals, etc | Europe, Eastern -- Commerce | Marketing -- Europe, Eastern -- Directories | Europe, Eastern -- Commerce -- Directories | Handelsgebruiken | Markterschließung | Marktzugang | Osteuropa | Westliche WeltDDC classification: 380.1094 Other classification: 85.00 | QG 470 | QM 230 Online resources: Table of contents | Free eBook from the Internet Archive | Additional information and access via Open Library
Contents:
Albania -- Bulgaria -- Czechoslovakia -- Germany (East) -- Hungary -- Poland -- Romania -- Yugoslavia.
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Includes bibliographical references and index.

Albania -- Bulgaria -- Czechoslovakia -- Germany (East) -- Hungary -- Poland -- Romania -- Yugoslavia.

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