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Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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Effective selling through psychology: dimensional sales and sales management strategies [electronic resource] [by] V.R. Buzzotta, R.E. Lefton [and] Manuel Sherberg.

By: Buzzotta, V. Ralph, 1931-.
Contributor(s): Lefton, Robert Eugene, 1931- [joint author.] | Sherberg, Manuel [joint author.].
Material type: TextTextPublisher: New York, Wiley-Interscience [1972]Description: viii, 387 p. 23 cm.ISBN: 047112902X; 9780471129028.Subject(s): Selling -- Psychological aspects | Sales management | Mercadologia | Vente -- Aspect psychologique | Ventes -- Gestion | Psychologie | Sales-promotionDDC classification: 658.85/01/9 | 658.8/1 Other classification: 85.40 | CW 7500 | QP 621 Online resources: Free eBook from the Internet Archive | Additional information and access via Open Library
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Bibliography: p. 381-382.

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