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The Future of U.S. retailing : [electronic resource] an agenda for the 21st century / edited by Robert A. Peterson.

Contributor(s): Peterson, Robert A. (Robert Allen), 1944- | IC² Institute.
Material type: TextTextPublisher: New York : Quorum Books, 1992Description: xii, 320 p. : ill. ; 25 cm.ISBN: 0899306799 (alk. paper); 9780899306797 (alk. paper).Subject(s): Retail trade -- United States -- Forecasting | Detailhandel | Aufsatzsammlung | Einzelhandel | USADDC classification: 381/.1/0973 Other classification: 83.71 | QR 540 Online resources: Table of contents | Free eBook from the Internet Archive | Additional information and access via Open Library
Contents:
A context for retailing predictions / Robert A. Peterson -- Retailing in the year 2000 : quixotic consumers? exotic markets? neurotic retailers? / Wilton Thomas Anderson. Remarks / John C. Beyer -- Emerging technology in retailing : challenges and opportunities for the 1990s / Dale Achabal and Shelby McIntyre. Remarks / David V. Evans -- Mass merchandising/traditional retailing / Stanley C. Hollander and William W. Keep. Remarks / Donald J. Stone -- The direct/database marketing challenge to fixed-location retailers / Don E. Schultz. Remarks / David Shepard -- Direct selling in the year 2000 / Thomas R. Wotruba. Remarks / James E. Preston -- Multiple channels of distribution and their impact on retailing / Gary L. Frazier and Tasadduq A. Shervani. Remarks / William R. Davidson -- A retailing agenda for the year 2000 / Richard C. Bartlett and Robert A. Peterson.
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"Prepared under the auspices of the IC² Institute."

Includes bibliographical references (p. [293]-308) and index.

A context for retailing predictions / Robert A. Peterson -- Retailing in the year 2000 : quixotic consumers? exotic markets? neurotic retailers? / Wilton Thomas Anderson. Remarks / John C. Beyer -- Emerging technology in retailing : challenges and opportunities for the 1990s / Dale Achabal and Shelby McIntyre. Remarks / David V. Evans -- Mass merchandising/traditional retailing / Stanley C. Hollander and William W. Keep. Remarks / Donald J. Stone -- The direct/database marketing challenge to fixed-location retailers / Don E. Schultz. Remarks / David Shepard -- Direct selling in the year 2000 / Thomas R. Wotruba. Remarks / James E. Preston -- Multiple channels of distribution and their impact on retailing / Gary L. Frazier and Tasadduq A. Shervani. Remarks / William R. Davidson -- A retailing agenda for the year 2000 / Richard C. Bartlett and Robert A. Peterson.

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