Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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A pragmatic guide to advertising / [electronic resource] by Donald E. Leonard.

By: Material type: TextTextSeries: A Pragmatic guide collectionPublication details: Dubuque, Iowa : Kendall/Hunt Pub. Co., c1992.Description: vii, 319 p. : ill. ; 24 cmISBN:
  • 0840374291
  • 9780840374295
Subject(s): DDC classification:
  • 659.1 20
LOC classification:
  • HF5823 .L46 1992
Online resources:
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