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Product juggernauts : [electronic resource] how companies mobilize to generate a stream of market winners / Jean-Philippe Deschamps and P. Ranganath Nayak.

By: Deschamps, Jean Philippe.
Contributor(s): Nayak, P. Ranganath.
Material type: TextTextPublisher: Boston : Harvard Business School Press, c1995Description: xii, 472 p. : ill. ; 25 cm.ISBN: 0875843417 (acid-free paper); 9780875843414 (acid-free paper).Subject(s): Industrial management | Production management | Product management | Industrial management -- Case studies | Strategisch management | Organisatieontwikkeling | Productbeleid | Gestion d'entreprise | Production -- Gestion | Produits commerciaux -- Gestion | Gestion d'entreprise -- Cas, Études de | Produits nouveaux | Innovations -- GestionDDC classification: 658.5/6 Other classification: 85.10 Online resources: Free eBook from the Internet Archive | Additional information and access via Open Library
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Includes bibliographical references (p. [455]-460) and index.

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