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The manager's guide to competitive marketing strategies [electronic resource] / Norton Paley.

By: Paley, Norton.
Material type: TextTextPublisher: London : Thorogood, 2005Edition: 3rd ed.Description: 1 online resource (412 p.) : ill.ISBN: 1423787072 (electronic bk.); 9781423787075 (electronic bk.); 9781854184047 (electronic bk.); 1854184040 (electronic bk.).Subject(s): Marketing -- Management -- Case studies | Marketing -- Planning -- Case studies | Strategic planning -- Case studies | BUSINESS & ECONOMICS -- Green BusinessGenre/Form: Electronic books.Additional physical formats: Print version:: Manager's guide to competitive marketing strategies.DDC classification: 658.802 Online resources: EBSCOhost
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