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La gesti�on del sponsoring deportivo [electronic resource] : principios estrat�egicos, operativos y jur�idicos / Alain Ferrand, Andreu Camps, Luiggino Torrigiani.

By: Ferrand, Alain, 1952-.
Contributor(s): Camps, Andreu | Torrigiani, Luiggino, 1962-.
Material type: TextTextPublisher: Badalona : Editorial Paidotribo, c2007Edition: 1. ed.Description: 1 online resource (525 p.).ISBN: 9781429482943 (electronic bk.); 142948294X (electronic bk.).Subject(s): Sports administration | Sports sponsorship | SPORTS & RECREATION -- Essays | SPORTS & RECREATION -- History | SPORTS & RECREATION -- Business Aspects | SPORTS & RECREATION -- Reference | GAMES -- Gambling -- Sports | TRAVEL -- Special Interest -- Sports | Ciencia de la gesti�on | Deportes Marcas registradas | Deportes Publicidad Econom�iaGenre/Form: Electronic books.Additional physical formats: Print version:: Gesti�on del sponsoring deportivo.DDC classification: 796.06/9 Online resources: EBSCOhost
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Includes bibliographical references (p. 519-525).

Description based on print version record.

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