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Marketing international [electronic resource] : synergie, �ethique et liens / Georges H�enault, Martine Spence.

By: H�enault, Georges-Maurice, 1944-.
Contributor(s): Spence, Martine M.
Material type: TextTextSeries: Marketing (Presses de l'Universit�e du Qu�ebec): Publisher: Qu�ebec [Que.] : Presses de l'Universit�e du Qu�ebec, 2006Description: 1 online resource (xxiv, 235 p.) : ill.ISBN: 2760514056; 9782760514058; 9781435683389 (electronic bk.); 1435683382 (electronic bk.).Subject(s): Social responsibility of business | Value | Business ethics | Marketing international | Entreprises -- Responsabilit�e sociale | Parties prenantes (Gestion d'entreprise) | Valeur | Morale des affaires | Marketing strat�egique | BUSINESS & ECONOMICS -- International -- Marketing | BUSINESS & ECONOMICS -- Marketing -- Multilevel | BUSINESS & ECONOMICS -- Exports & ImportsGenre/Form: Electronic books. | Livres �electronique.Additional physical formats: Print version:: Marketing international.DDC classification: 658.8/4 Online resources: EBSCOhost
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