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Solidarit�es renouvel�ees [electronic resource] : faut-il tuer le messager? / Sandra Rodriguez ; pr�eface de Ren�e-Jean Ravault.

By: Rodriguez, Sandra, 1979-.
Material type: TextTextSeries: Collection Communication (Presses de l'Universit�e du Qu�ebec): Publisher: Qu�ebec [Que.] : Presses de l'Universit�e du Qu�ebec, 2006Description: 1 online resource (xix, 143 p.).ISBN: 2760514099 (rectifi�e); 9782760514096 (rectifi�e); 9781435683426 (electronic bk.); 1435683420 (electronic bk.).Subject(s): Advertising campaigns -- Qu�ebec (Province) -- Public opinion | Public opinion -- Qu�ebec (Province) | Non-governmental organizations -- Public relations | Social marketing | International cooperation -- Public opinion | Developing countries -- Public opinion | Organisations non gouvernementales -- Relations publiques | Marketing social | Coop�eration internationale -- Opinion publique | Campagnes publicitaires -- Qu�ebec (Province) -- Opinion publique | Opinion publique -- Qu�ebec (Province) | Pays en voie de d�eveloppement -- Opinion publique | BUSINESS & ECONOMICS -- Public RelationsGenre/Form: Electronic books. | Livres �electronique.Additional physical formats: Print version:: Solidarit�es renouvel�ees.DDC classification: 659.2/936177 Online resources: EBSCOhost
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Pr�esent�e �a l'origine comme th�ese (de ma�itrise de l'auteur--Universit�e du Qu�ebec �a Montr�eal), 2004 sous le titre: Lassitude d'un public ou contestation d'un discours?

Comprend des r�ef. bibliogr. (p. [139]-143).

Description based on print version record.

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