Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Normal view MARC view ISBD view

Nike culture [electronic resource] : the sign of the swoosh / Robert Goldman and Stephen Papson.

By: Goldman, Robert, 1949-.
Contributor(s): Papson, Stephen.
Material type: TextTextSeries: Core cultural icons: Publisher: London ; Thousand Oaks, Calif. : Sage Publications, 1998Description: 1 online resource (vi, 194 p.) : ill.ISBN: 9781848608924 (electronic bk.); 1848608926 (electronic bk.); 058536950X (electronic bk.); 9780585369501 (electronic bk.).Subject(s): Advertising -- Social aspects -- United States -- Case studies | Nike (Firm) | Sports -- United States -- Marketing | Advertising -- Social aspects | Advertising -- Psychological aspects | Advertising campaigns -- Social aspects | Advertising campaigns -- Psychological aspects | Nike (Firme) | Publicit�e -- Aspect social -- �Etats-Unis -- Cas, �Etudes de | Sports -- �Etats-Unis -- Marketing | BUSINESS & ECONOMICS -- Advertising & Promotion | Reclame | Culturele invloeden | Nike (company) | Nike (Firma) | Fernsehsendung | Kultur | WerbesendungGenre/Form: Electronic books.Additional physical formats: Print version:: Nike culture.DDC classification: 659.1/96887/0973 Other classification: 85.40 | ZX 6920 Online resources: EBSCOhost
Contents:
Suddenly the Swoosh is Everywhere -- Nike's Global Landscape -- Logomania -- The Great American Philosophy: "Just Do It" -- Just Metacommunicate It -- Appropriation -- Tone of Voice: Metacommunication and Subtext -- Hailing Sports Cultures -- Advertising and the Knowing Wink -- Exposing Commercialism? -- Nike and the Construction of a Celebrity Democracy -- The Ambivalence of Hero Worship -- The Multiple Personalities of Nike -- The Community of Sport and Play -- Transcendence in the Human Community -- Reflexivity and Irreverence -- Constructing Irreverence and Sign Value -- The Absence of the Commodity -- Media-Referential Irreverence -- The Politics of Irreverence -- In Your Face Cynicism -- Irreverence Feeding Cynicism -- You Suck! -- Alienation, Hope and Transcendence: Determinism or Determination? -- Poverty, Hope, and Transcendence -- The "Work" Ethic: Cultural Capital Made the Old-Fashioned Way -- Appropriating African American Culture -- Hyperauthenticity and "Street" Vernacular -- The Shadows of Race and Class -- Signifiers of Alienation and Humanity -- Transcending Difference? Representing Women in Nike's World -- Gender Difference in Nike ads -- Reacting Against the Male Gaze -- Hailing a New Market in a Different Voice -- Constructing Female Celebrity Athletes -- The New Woman in the New Capitalist World Order -- There are Many Paths to Heaven -- Spitituality a la Carte -- Suffering to Win -- Re-Enchanting a Disenchanted World -- "Just Do It," but not on My Planet -- From Cultural Icon to Symbolic Capital.
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Description based on print version record.

Includes bibliographical references and index.

Suddenly the Swoosh is Everywhere -- Nike's Global Landscape -- Logomania -- The Great American Philosophy: "Just Do It" -- Just Metacommunicate It -- Appropriation -- Tone of Voice: Metacommunication and Subtext -- Hailing Sports Cultures -- Advertising and the Knowing Wink -- Exposing Commercialism? -- Nike and the Construction of a Celebrity Democracy -- The Ambivalence of Hero Worship -- The Multiple Personalities of Nike -- The Community of Sport and Play -- Transcendence in the Human Community -- Reflexivity and Irreverence -- Constructing Irreverence and Sign Value -- The Absence of the Commodity -- Media-Referential Irreverence -- The Politics of Irreverence -- In Your Face Cynicism -- Irreverence Feeding Cynicism -- You Suck! -- Alienation, Hope and Transcendence: Determinism or Determination? -- Poverty, Hope, and Transcendence -- The "Work" Ethic: Cultural Capital Made the Old-Fashioned Way -- Appropriating African American Culture -- Hyperauthenticity and "Street" Vernacular -- The Shadows of Race and Class -- Signifiers of Alienation and Humanity -- Transcending Difference? Representing Women in Nike's World -- Gender Difference in Nike ads -- Reacting Against the Male Gaze -- Hailing a New Market in a Different Voice -- Constructing Female Celebrity Athletes -- The New Woman in the New Capitalist World Order -- There are Many Paths to Heaven -- Spitituality a la Carte -- Suffering to Win -- Re-Enchanting a Disenchanted World -- "Just Do It," but not on My Planet -- From Cultural Icon to Symbolic Capital.

There are no comments for this item.

Log in to your account to post a comment.

Other editions of this work

Nike culture by Goldman, Robert, ©1998
Nike culture by Goldman, Robert, ©1998
Nike culture by Goldman, Robert, ©1998
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


Visitor Counter