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La recherche en communication [electronic resource] : un atout pour les campagnes sociales / Micheline Frenette avec la collaboration de Marie-France Vermette.

By: Frenette, Micheline.
Contributor(s): Vermette, Marie-France.
Material type: TextTextSeries: Collection Communication (Presses de l'Universit�e du Qu�ebec): Publisher: Qu�ebec [Que.] : Presses de l'Universit�e du Qu�ebec, 2009 2010)Description: 1 online resource (xx, 252 p.).ISBN: 9782760524675 (electronic bk.); 2760524671 (electronic bk.).Subject(s): Social marketing -- Evaluation | Social marketing -- Qu�ebec (Province) -- Case studies | Communication -- Research | Social marketing | Communication in social action | Marketing social -- Qu�ebec (Province) -- Cas, �Etudes de | Communication -- Recherche | Marketing social -- �Evaluation | Marketing social | Communication dans l'action sociale | BUSINESS & ECONOMICS / Distribution | BUSINESS & ECONOMICS / Marketing / GeneralGenre/Form: Electronic books. | Livres �electronique.DDC classification: 658.8 Online resources: EBSCOhost
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Publi�e comme partie de Biblioth�eque des �editeurs �electroniques canadiens.

Comprend des r�ef. bibliogr.

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La recherche en communication by Frenette, Micheline. ©2009
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