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E-profit [electronic resource] : high payoff strategies for capturing the e-commerce edge / Peter S. Cohan.

By: Cohan, Peter S, 1957-.
Material type: TextTextPublisher: New York : AMACOM, 2000Description: 1 online resource (vii, 285 p.).ISBN: 0585112800 (electronic bk.); 9780585112800 (electronic bk.).Subject(s): Business enterprises -- Computer networks | Electronic commerce | Information technology -- Economic aspects | Internet | Internet marketing | Entreprises -- R�eseaux d'ordinateurs | Commerce �electronique | Technologie de l'information -- Aspect �economique | Internet | Marketing sur Internet | BUSINESS & ECONOMICS -- Marketing -- General | BUSINESS & ECONOMICS -- Distribution | Electronic booksGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: E-profit.DDC classification: 658.8/00285 Online resources: EBSCOhost
Contents:
Introduction: e-Profit -- Winning the Economic Case for E-Commerce -- The Evidence on High-Payoff E-Commerce Applications -- E-Commerce Demands New Methods of Project Financial Evaluation -- The Highest-Payoff E-Commerce Application: Cisco Connection Online -- Principles of High-Payoff E-Commerce Applications -- How to Avoid Low-Payoff E-Commerce Applications -- ANX (Automotive Network Exchange) -- Ames Research Center -- CIBC -- Financial Evaluation of E-Commerce -- An Executive Perspective on Why E-Commerce Counts -- Measuring a Successful E-Commerce Project -- How the Stock Market Assigns Value to Intangible Assets -- An Approach to E-Commerce Financial Evaluation -- How E-Commerce Creates Competitive Advantage -- Book Selling and the Internet -- Principles of E-Commerce and Competitive Advantage -- A Methodology for Using E-Commerce to Create Competitive Advantage -- Managing the Transition to E-Commerce -- Getting Senior Management Online -- Senior Executive Attitudes toward E-Commerce -- Framework for Assessing CEO Attitudes toward E-Commerce -- Case Studies of CEO Attitudes toward E-Commerce -- Charles Schwab -- Kosher Grocer, Inc. -- CVS -- W.W. Grainger -- Chase Manhattan -- Cemex -- Astoria Financial -- Engaging the CEO in E-Strategy -- Evaluating Potential Applications -- E-Commerce, Self-Reinventors, and Change Avoiders -- Citigroup's e-Citi -- Merrill Lynch Direct Marketers -- Principles for Evaluating E-Commerce Applications -- Methodology for Evaluating E-Commerce Applications -- Leading Change.
Review: "In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--BOOK JACKET.
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Includes bibliographical references and index.

Introduction: e-Profit -- Winning the Economic Case for E-Commerce -- The Evidence on High-Payoff E-Commerce Applications -- E-Commerce Demands New Methods of Project Financial Evaluation -- The Highest-Payoff E-Commerce Application: Cisco Connection Online -- Principles of High-Payoff E-Commerce Applications -- How to Avoid Low-Payoff E-Commerce Applications -- ANX (Automotive Network Exchange) -- Ames Research Center -- CIBC -- Financial Evaluation of E-Commerce -- An Executive Perspective on Why E-Commerce Counts -- Measuring a Successful E-Commerce Project -- How the Stock Market Assigns Value to Intangible Assets -- An Approach to E-Commerce Financial Evaluation -- How E-Commerce Creates Competitive Advantage -- Book Selling and the Internet -- Principles of E-Commerce and Competitive Advantage -- A Methodology for Using E-Commerce to Create Competitive Advantage -- Managing the Transition to E-Commerce -- Getting Senior Management Online -- Senior Executive Attitudes toward E-Commerce -- Framework for Assessing CEO Attitudes toward E-Commerce -- Case Studies of CEO Attitudes toward E-Commerce -- Charles Schwab -- Kosher Grocer, Inc. -- CVS -- W.W. Grainger -- Chase Manhattan -- Cemex -- Astoria Financial -- Engaging the CEO in E-Strategy -- Evaluating Potential Applications -- E-Commerce, Self-Reinventors, and Change Avoiders -- Citigroup's e-Citi -- Merrill Lynch Direct Marketers -- Principles for Evaluating E-Commerce Applications -- Methodology for Evaluating E-Commerce Applications -- Leading Change.

Description based on print version record.

"In clear and accessible language, business technology expert Peter S. Cohan gives you specific examples of e-commerce applications that have generated high payoffs and created a real competitive advantage for companies. He also dissects less effective ventures, and analyzes why they fell short. Exploring organizations as diverse as Amazon.com, Children's Hospital of Los Angeles, Cisco, Eastman Chemical, Merrill Lynch, Provident American, and Weyerhaeuser, he extrapolates 10 principles that characterize the best e-commerce strategies, and shows you how to adapt them to your own business. CEOs as well as CFOs will value Cohan's proven formulas for financially evaluating e-commerce project."--BOOK JACKET.

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E-profit by Cohan, Peter S., ©2000
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