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Total exposure [electronic resource] : controlling your company's image in the glare of the business media explosion / Gustav Carlson.

By: Carlson, Gustav.
Material type: TextTextPublisher: New York : American Management Assoc., c2000Description: 1 online resource (xi, 225 p.).ISBN: 0814424406 (electronic bk.); 9780814424407 (electronic bk.).Subject(s): Corporate image -- United States | Public relations -- United States | Industrial publicity -- United States | Mass media and business -- United States | BUSINESS & ECONOMICS -- Public Relations | Electronic booksGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: Total exposure.DDC classification: 659.2 Online resources: EBSCOhost
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Includes index.

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Total exposure by Carlson, Gustav. ©2000
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