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Pictorial metaphor in advertising [electronic resource] / Charles Forceville.

By: Forceville, Ch. (Charles).
Material type: TextTextPublisher: London ; New York : Routledge, 1996Description: 1 online resource (x, 233 p.) : ill.ISBN: 0203064259 (electronic bk.); 9780203064252 (electronic bk.).Subject(s): Symbolism in advertising | Pictures -- Printing | Metaphor | Advertising layout and typography | BUSINESS & ECONOMICS -- Advertising & Promotion | AdvertisingGenre/Form: Electronic books.Additional physical formats: Print version:: Pictorial metaphor in advertising.DDC classification: 659.1 Online resources: EBSCOhost
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Includes bibliographical references (p. [223-230]) and index.

Description based on print version record.

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Pictorial metaphor in advertising by Forceville, Ch. ©1996
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