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Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


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Super searchers on Madison Avenue [electronic resource] : top advertising and marketing professionals share their online research strategies / Grace Avellana Villamora ; edited by Reva Basch.

By: Villamora, Grace Avellana.
Contributor(s): Basch, Reva.
Material type: TextTextSeries: Super searchers: v. 11.Publisher: Medford, N.J. : CyberAge Books/Information Today, c2003Description: 1 online resource (xii, 236 p.) : ports.ISBN: 1573879770 (electronic bk.); 9781573879774 (electronic bk.).Subject(s): Marketing research -- Computer network resources | Marketing -- Databases | Internet searching | Electronic information resource searching | BUSINESS & ECONOMICS -- Marketing -- ResearchGenre/Form: Electronic books.Additional physical formats: Print version:: Super searchers on Madison Avenue.DDC classification: 658.8/3/02854678 Online resources: EBSCOhost
Contents:
Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence.
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Includes bibliographical references (p. 201-222) and index.

Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence.

Description based on print version record.

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