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Web copy that sells [electronic resource] : the revolutionary formula for creating killer copy every time / Maria Veloso.

By: Veloso, Maria.
Material type: TextTextPublisher: New York : AMACOM, c2005Description: 1 online resource (1 v.).ISBN: 081442810X (electronic bk.); 9780814428108 (electronic bk.).Subject(s): Electronic commerce | Web sites -- Design | Internet marketing | Internet advertising | BUSINESS & ECONOMICS -- Marketing -- Telemarketing | BUSINESS & ECONOMICS -- Marketing -- Multilevel | BUSINESS & ECONOMICS -- Mail Order | BUSINESS & ECONOMICS -- Marketing -- Direct | BUSINESS & ECONOMICS -- E-Commerce -- Internet MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Web copy that sells.DDC classification: 658.8/72 Online resources: EBSCOhost
Contents:
Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- From prospects to purchasers : the psychological motivators -- Crafting your copy -- E-mail marketing : the Internet's killer application -- Online marketing communications : it's what you do after people visit your website that counts -- Last but not least : tying it all together.
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Includes bibliographical references and index.

Getting started : the dynamics of web selling -- A simple blueprint for writing killer web copy -- From prospects to purchasers : the psychological motivators -- Crafting your copy -- E-mail marketing : the Internet's killer application -- Online marketing communications : it's what you do after people visit your website that counts -- Last but not least : tying it all together.

Description based on print version record.

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Web copy that sells by Veloso, Maria. ©2009
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