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Implementing e-commerce strategies [electronic resource] : a guide to corporate success after the Dot.com bust / Mark J. Epstein.

By: Epstein, Marc J.
Material type: TextTextPublisher: Westport, Conn. : Praeger, 2004Description: 1 online resource (x, 208 p.) : ill.ISBN: 027598463X; 9780275984632; 0313052263 (electronic bk.); 9780313052262 (electronic bk.); 0313037604 (electronic bk.); 9780313037603 (electronic bk.).Other title: Implementing ecommerce strategies.Subject(s): Electronic commerce | Strategic planning | Business enterprises -- Computer networks -- Planning | Electronic commerce -- Case studies | BUSINESS & ECONOMICS -- Marketing -- Telemarketing | BUSINESS & ECONOMICS -- Marketing -- Multilevel | BUSINESS & ECONOMICS -- Mail Order | BUSINESS & ECONOMICS -- Marketing -- Direct | BUSINESS & ECONOMICS -- E-Commerce -- Internet MarketingGenre/Form: Electronic books. | Guide (Descripteur de forme)Additional physical formats: Print version:: Implementing e-commerce strategies.DDC classification: 658.8/72 Other classification: 85.10 Online resources: EBSCOhost
Contents:
I: Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.
Review: "In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Jacket.
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Includes bibliographical references (p. [189]-203) and index.

I: Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.

"In Implementing E-Commerce Strategies, Marc Epstein goes beyond the hype to focus on the practical angles of designing, executing, and successfully managing an e-commerce strategy that works for your company. While many books have addressed the "what" and "why" of e-commerce, Epstein zeroes in on the elusive "how.""--Jacket.

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Implementing e-commerce strategies by Epstein, Marc J. ©2004
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