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The Michelin men [electronic resource] : driving an empire / Herbert R. Lottman.

By: Lottman, Herbert R.
Material type: TextTextPublisher: London ; New York : I.B. Tauris : Distributed in the United States and Canada by Palegrave Macmillan, 2003Description: 1 online resource (ix, 310 p.) : ill.ISBN: 1417565896 (electronic bk.); 9781417565894 (electronic bk.); 1860648967; 9781860648960.Subject(s): Pneu Michelin (Firm) -- History | Tire industry -- France | BUSINESS & ECONOMICS -- Infrastructure | BUSINESS & ECONOMICS -- Corporate & Business History | Pneu Michelin (Firm) | Compagnie G�en�erale des Etablissements Michelin | GeschichteGenre/Form: Electronic books.Additional physical formats: Print version:: Michelin men.DDC classification: 338.7/678/32/0944 Online resources: EBSCOhost
Contents:
A Little Red Book Prehistory A Michelin in the Family The Brothers Miraculous A Tyre is Born Of Bikes, Cabs and Motorcars Paris-Bordeaux or Bust Bibendum 1900 Coming of Age Friend of the People Exporting the Michelin Way Room at the Top At Home Andre's Air War Andre's Battles More Serious Business Of Bombs and Tyres Tourists on the Battlefield After the Armistice Post-war Problems Another Andre Those Stars Prosperity Downturn Death of a Michelin Revolutionary Fronts Clermont and Vichy Michelin's Choice New Beginnings The Guide in a Time of Scarcity Bad Times and Good Hopes The Guide at Fifty The Future and Francois America Ma Piano The Red and the Green Michelin International The Road Back Global Guide Michelin in our Time Bibendum's Big Business The Next Turn in the Road
Summary: This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides&
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Includes bibliographical references (p. 279-306) and index.

Description based on print version record.

1 A Little Red Book 1 -- 2 Prehistory 5 -- 3 A Michelin in the Family 11 -- 4 The Brothers Miraculous 16 -- 5 A Tyre is Born 21 -- 6 Of Bikes, Cabs and Motorcars 27 -- 7 Paris-Bordeaux or Bust 34 -- 8 Bibendum 39 -- 9 1900 44 -- 10 Coming of Age 51 -- 11 Friend of the People 58 -- 12 Exporting the Michelin Way 63 -- 13 Room at the Top 74 -- 14 At Home 82 -- 15 Andre's Air War 89 -- 16 Andre's Battles 100 -- 17 More Serious Business 107 -- 18 Of Bombs and Tyres 114 -- 19 Tourists on the Battlefield 124 -- 20 After the Armistice 132 -- 21 Post-war Problems 137 -- 22 Another Andre 142 -- 23 Those Stars 146 -- 24 Prosperity 151 -- 25 Downturn 156 -- 26 Death of a Michelin 163 -- 27 Revolutionary Fronts 169 -- 28 Clermont and Vichy 176 -- 29 Michelin's Choice 184 -- 30 New Beginnings 190 -- 31 The Guide in a Time of Scarcity 195 -- 32 Bad Times and Good Hopes 200 -- 33 The Guide at Fifty 205 -- 34 The Future and Francois 212 -- 35 America Ma Piano 218 -- 36 The Red and the Green 225 -- 37 Michelin International 234 -- 38 The Road Back 241 -- 39 Global Guide 249 -- 40 Michelin in our Time 263 -- 41 Bibendum's Big Business 267 -- 42 The Next Turn in the Road 272.

This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides&

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The Michelin men by Lottman, Herbert R. ©2003
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