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The food industry wars [electronic resource] : marketing triumphs and blunders / Ronald D. Michman, Edward M. Mazze.

By: Michman, Ronald D.
Contributor(s): Mazze, Edward M.
Material type: TextTextPublisher: Westport, Conn. : Quorum, 1998Description: 1 online resource (xiii, 263 p.).ISBN: 9781429473064 (electronic bk.); 1429473061 (electronic bk.).Subject(s): Food industry and trade -- United States | Food -- Marketing | Aliments -- Industrie et commerce -- �Etats-Unis | Aliments -- �Etats-Unis -- Commercialisation | TECHNOLOGY & ENGINEERING -- Food Science | Levensmiddelenindustrie | MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Food industry wars.DDC classification: 664/.0068/8 Online resources: EBSCOhost
Contents:
Food marketing and distribution -- The fast-food industry -- The ice cream industry -- The soup industry -- The breakfast cereal industry -- The baby food industry -- The ethnic food industry -- The snack food industry -- The candy industry -- The soft-drink industry.
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Includes bibliographical references (p. [243]-246)and index.

Food marketing and distribution -- The fast-food industry -- The ice cream industry -- The soup industry -- The breakfast cereal industry -- The baby food industry -- The ethnic food industry -- The snack food industry -- The candy industry -- The soft-drink industry.

Description based on print version record.

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The food industry wars by Michman, Ronald D. ©1998
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


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