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Advertising [electronic resource] : a cultural economy / Liz McFall.

By: McFall, Elizabeth Rose.
Material type: TextTextSeries: Culture, representation, and identities: Publisher: London : SAGE, 2004Description: 1 online resource (viii, 208 p.).ISBN: 9781412932899 (electronic bk.); 1412932890 (electronic bk.).Subject(s): Advertising -- History | Advertising -- Social aspects | Electronic books | Publicit�e -- Histoire | Publicit�e -- Aspect social | BUSINESS & ECONOMICS -- Advertising & Promotion | Reclame | Culturele aspecten | Economische aspecten | Soziales System | Werbung | KulturGenre/Form: Electronic books.Additional physical formats: Print version:: Advertising.DDC classification: 659.1042 Other classification: 05.31 Online resources: EBSCOhost
Contents:
Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires.
Summary: With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry.
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Includes bibliographical references and index.

Introduction : the quaint device of advertising -- Colonising of the real -- The persuasive subject of advertising -- The hybridisation of culture and economy -- The uses of history -- Pervasive institutions and constituent practices -- Persuasive products -- Conclusion : devices and desires.

With reference to cultural and economic life McFall argues that analysis has so far failed to engage with the production and consumption of adverts, and that a re-think of our understanding of advertising is long overdue. This text offers an understanding of the historical and material practices of the industry.

Description based on print version record.

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Advertising by McFall, Elizabeth Rose. ©2004
Advertising by McFall, Elizabeth Rose. ©2004
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