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Mass media and the shaping of American feminism, 1963-1975 [electronic resource] / Patricia Bradley.

By: Bradley, Patricia, 1941-.
Material type: TextTextPublisher: Jackson : University Press of Mississippi, 2003Description: 1 online resource (xviii, 322 p.).ISBN: 1423732057 (electronic bk.); 9781423732051 (electronic bk.).Subject(s): Feminism and mass media | Journalism | Social Science | LANGUAGE ARTS & DISCIPLINES -- JournalismGenre/Form: Electronic books.Additional physical formats: Print version:: Mass media and the shaping of American feminism, 1963-1975.DDC classification: 070.4/4930542 Online resources: EBSCOhost
Contents:
1. The legacy of The feminine mystique -- 2. Marching for the media: NOW and media activism -- 3. The left at center -- 4. The practice of the craft -- 5. August, 1970 -- 6. Media and mitigation: soothing sexual angst -- 7. Gloria Steinem -- 8. Ms. and the success of liberal feminism -- 9. Efforts to reform the media: print -- 10. Reform redux: broadcast -- ll. Rise of the opposition.
Summary: Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the "Battle of the Sexes"--The tennis match between Billie Jean King and Bobby Riggs-the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about.
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Includes bibliographical references (p. 287-307) and index.

1. The legacy of The feminine mystique -- 2. Marching for the media: NOW and media activism -- 3. The left at center -- 4. The practice of the craft -- 5. August, 1970 -- 6. Media and mitigation: soothing sexual angst -- 7. Gloria Steinem -- 8. Ms. and the success of liberal feminism -- 9. Efforts to reform the media: print -- 10. Reform redux: broadcast -- ll. Rise of the opposition.

Beginning in 1963 with the publication of Betty Friedan's The Feminine Mystique and reaching a high pitch ten years later with the televised mega-event of the "Battle of the Sexes"--The tennis match between Billie Jean King and Bobby Riggs-the mass media were intimately involved with both the distribution and the understanding of the feminist message. This mass media promotion of the feminist profile, however, proved to be a double-edged sword, according to Patricia Bradley, author of Mass Media and the Shaping of American Feminism, 1963-1975. Although millions of women learned about.

Description based on print version record.

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Mass media and the shaping of American feminism, 1963-1975 by Bradley, Patricia, ©2003
Mass media and the shaping of American feminism, 1963-1975 by Bradley, Patricia, ©2003
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