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Cultivating picturacy [electronic resource] : visual art and verbal interventions / James A.W. Heffernan.

By: Heffernan, James A. W.
Material type: TextTextPublisher: Waco, Tex. : Baylor University Press, c2006Description: 1 online resource (xx, 417 p., [8] p. of plates) : ill. (some col.).ISBN: 9781429467773 (electronic bk.); 1429467770 (electronic bk.).Subject(s): Visual communication | LANGUAGE ARTS & DISCIPLINES -- Communication Studies | Bildbetrachtung | Kunst | Textanalyse | Literatur | Poetik | Visuelle KommunikationGenre/Form: Electronic books.Additional physical formats: Print version:: Cultivating picturacy.DDC classification: 302.2/22 Online resources: EBSCOhost
Contents:
Literacy and picturacy : how do we learn to read pictures? -- Speaking for pictures : the rhetoric of art criticism -- Alberti on Apelles : word and image in De pictura -- Text and design : Blake's Songs of innocence and of experience -- Marginal language : word and image in Blake's Visions of the daughters of Albion -- Painting against poetry : Reynold's Discourses and the discourse of Turner's art -- Wordsworth, Constable, and the poetics of chiaroscuro -- Self-representation in Byron's poetry and Turner's art -- Looking at the monster Frankenstein and film -- Love, death, and grotesquerie : Beardsley's illustrations of Wilde and Pope -- Hockney remakes Hogarth : a gay rake progresses to America -- Peter Milton's turn : an American printmaker marks the end of a millennium -- Reza, Pollock, Richter : language and abstract art.
Review: "Though English has no word for the visual counterpart to literacy, Heffernan argues that the capacity to interpret pictures must be cultivated and deserves a name: picturacy. Using examples such as the prehistoric cave paintings of Lascaux, film versions of Frankenstein, the provocative photographs of Sally Mann, and the abstract canvases of Gerhard Richter, the volume illustrates how learning to decode the language of pictures resembles the process of learning to read. While words typically frame and regulate our experience of art, the study also explains how pictures can contest the authority of the words we use to interpret art."--Jacket.
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Includes bibliographical references (p. 373-395) and index.

Description based on print version record.

Literacy and picturacy : how do we learn to read pictures? -- Speaking for pictures : the rhetoric of art criticism -- Alberti on Apelles : word and image in De pictura -- Text and design : Blake's Songs of innocence and of experience -- Marginal language : word and image in Blake's Visions of the daughters of Albion -- Painting against poetry : Reynold's Discourses and the discourse of Turner's art -- Wordsworth, Constable, and the poetics of chiaroscuro -- Self-representation in Byron's poetry and Turner's art -- Looking at the monster Frankenstein and film -- Love, death, and grotesquerie : Beardsley's illustrations of Wilde and Pope -- Hockney remakes Hogarth : a gay rake progresses to America -- Peter Milton's turn : an American printmaker marks the end of a millennium -- Reza, Pollock, Richter : language and abstract art.

"Though English has no word for the visual counterpart to literacy, Heffernan argues that the capacity to interpret pictures must be cultivated and deserves a name: picturacy. Using examples such as the prehistoric cave paintings of Lascaux, film versions of Frankenstein, the provocative photographs of Sally Mann, and the abstract canvases of Gerhard Richter, the volume illustrates how learning to decode the language of pictures resembles the process of learning to read. While words typically frame and regulate our experience of art, the study also explains how pictures can contest the authority of the words we use to interpret art."--Jacket.

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Cultivating picturacy by Heffernan, James A. W. ©2006
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