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Handbook of markets and economies [electronic resource] : East Asia, Southeast Asia, Australia, New Zealand / Anthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy.

Contributor(s): Pecotich, Anthony | Shultz, Clifford J.
Material type: TextTextSeries: Gale virtual reference library: Publisher: Armonk, N.Y. : M.E. Sharpe, c2006Description: 1 online resource (xi, 712 p.) : ill., maps.ISBN: 9780765620118 (electronic bk.); 0765620111 (electronic bk.).Other title: East Asia, Southeast Asia, Australia, New Zealand.Subject(s): Marketing -- Asia -- Handbooks, manuals, etc | Marketing -- Australia -- Handbooks, manuals, etc | Marketing -- New Zealand -- Handbooks, manuals, etc | Asia -- Handbooks, manuals, etc | Australia -- Handbooks, manuals, etc | New Zealand -- Handbooks, manuals, etc | Marketing -- Asia | Marketing -- Australia | Marketing -- New Zealand | Electronic books | Asia | Australia | New Zealand | Marketing -- Asie -- Guides, manuels, etc | Marketing -- Australie -- Guides, manuels, etc | Marketing -- Nouvelle-Z�elande -- Guides, manuels, etc | Asie -- Guides, manuels, etc | Australie -- Guides, manuels, etc | Nouvelle-Z�elande -- Guides, manuels, etc | POLITICAL SCIENCE -- Economic Conditions | BUSINESS & ECONOMICS -- Economics -- Comparative | BUSINESS & ECONOMICS -- Economic Conditions | BUSINESS & ECONOMICS -- Economic History | MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Handbook of markets and economies.DDC classification: 330.95 Other classification: 85.40 Online resources: EBSCOhost
Contents:
Introduction / Anthony Pecotich and Clifford J. Shultz II. -- Australia / Janet R. McColl-Kennedy, Sharyn Rundle-Thiele, and Steve Ward -- Brunei Darussalam / Leong Vai Shiem and Tan Siew Ee -- Cambodia / Clifford J. Shultz II and Don R. Rahtz -- The People's Republic of China / Pia Polsa, Stella L.M. So, and Mark W. Speece -- Hong Kong -- East Timor / Tony Lapsley -- Indonesia / Don R. Rahtz and Ignas G. Sidik -- Japan / Tsutomu Okahashi, N. Clay Gary, and Steven Ward -- Korea / James W. Gentry ... [et al.] -- Laos / William J. Ardrey IV, Clifford J. Shultz II, and Michael Keane.
Malaysia / Aliah Hanim M. Salleh, Che Aniza Che Wel, and Anthony Pecotich -- Myanmar / May Lwin, Anthony Pecotich, and Vicki Thein -- New Zealand / Roger Marshall, Mike Potter, and Christina Kwai Choi Lee -- Papua New Guinea / Ronald A. Fullerton -- The Philippines / Albert F. Celoza, Jane Hutchison, and Anthony Pecotich -- Singapore / Jochen Wirtz and Cindy M.Y. Chung -- Taiwan / Yingchan Edwin Tang -- Thailand / Nittaya Wongtada, Busaya Virakul, and Anusorn Singhapakdi -- Vietnam / Clifford J. Shultz II ... [et al.].
Summary: Provides thorough analysis of the East and Southeast Asian countries. Covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Offers prognoses for future marketing and commercial activity in each country.
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Includes bibliographical references and index.

Introduction / Anthony Pecotich and Clifford J. Shultz II. -- Australia / Janet R. McColl-Kennedy, Sharyn Rundle-Thiele, and Steve Ward -- Brunei Darussalam / Leong Vai Shiem and Tan Siew Ee -- Cambodia / Clifford J. Shultz II and Don R. Rahtz -- The People's Republic of China / Pia Polsa, Stella L.M. So, and Mark W. Speece -- Hong Kong -- East Timor / Tony Lapsley -- Indonesia / Don R. Rahtz and Ignas G. Sidik -- Japan / Tsutomu Okahashi, N. Clay Gary, and Steven Ward -- Korea / James W. Gentry ... [et al.] -- Laos / William J. Ardrey IV, Clifford J. Shultz II, and Michael Keane.

Malaysia / Aliah Hanim M. Salleh, Che Aniza Che Wel, and Anthony Pecotich -- Myanmar / May Lwin, Anthony Pecotich, and Vicki Thein -- New Zealand / Roger Marshall, Mike Potter, and Christina Kwai Choi Lee -- Papua New Guinea / Ronald A. Fullerton -- The Philippines / Albert F. Celoza, Jane Hutchison, and Anthony Pecotich -- Singapore / Jochen Wirtz and Cindy M.Y. Chung -- Taiwan / Yingchan Edwin Tang -- Thailand / Nittaya Wongtada, Busaya Virakul, and Anusorn Singhapakdi -- Vietnam / Clifford J. Shultz II ... [et al.].

Provides thorough analysis of the East and Southeast Asian countries. Covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment. Offers prognoses for future marketing and commercial activity in each country.

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Handbook of markets and economies ©2006
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