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Adland [electronic resource] : a global history of advertising / Mark Tungate.

By: Tungate, Mark, 1967-.
Material type: TextTextSeries: Gale virtual reference library: Publisher: London ; Philadelphia : Kogan Page, 2007Description: 1 online resource (x, 278 p. : ill. (some col.)).ISBN: 074945217X (electronic bk.); 9780749452179 (electronic bk. : Adobe Reader); 074945217X (electronic bk. : Adobe Reader); 9780749448370; 0749448377.Other title: Ad land.Subject(s): Advertising -- History | History | Publicit�e -- Histoire | BUSINESS & ECONOMICS -- Advertising & Promotion | Reclame | Werbung | GeschichteGenre/Form: Electronic books.Additional physical formats: Print version:: Adland.DDC classification: 659.109 Other classification: 85.40 Online resources: EBSCOhost
Contents:
Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future.
Summary: Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry.
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Title from e-book title screen (viewed Oct. 15, 2007).

Includes bibliographical references (p. [269]-271) and index.

Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future.

Presents an examination of modern advertising, from its origins in the 19th century. This book examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. It focuses on key players in the industry.

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Adland by Tungate, Mark, ©2007
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