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The marketing strategy desktop guide [electronic resource] / Norton Paley.

By: Paley, Norton.
Material type: TextTextPublisher: London : Thorogood, c2007Edition: 2nd ed.Description: 1 online resource (252 p.) : ill.ISBN: 9781435631601 (electronic bk.); 1435631609 (electronic bk.); 9781854186218 (electronic bk.); 1854186213 (electronic bk.); 1854184903 (pbk.); 9781854184900 (pbk.); 9781854184917; 1854184911.Subject(s): Marketing -- Planning | Marketing -- Management | Strategic planning | BUSINESS & ECONOMICS -- Green BusinessGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing strategy desktop guide.DDC classification: 658.802 Online resources: EBSCOhost | EBSCOhost
Contents:
1. How to manage marketing in the 21st century -- 2. How to manage your marketing strategy (Part 1) -- 3. How to manage your marketing strategy (Part 2) -- 4. How to manage your competitor intelligence -- 5. How to manage your strategic marketing plans -- 6. How to manage your markets: The power of segmentation -- 7. How to manage your product strategy -- 8. How to manage your communications strategy -- 9. How to manage your pricing strategy -- 10. How to manage your distribution strategy -- 11. How to think like a strategist.
Summary: A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.
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1. How to manage marketing in the 21st century -- 2. How to manage your marketing strategy (Part 1) -- 3. How to manage your marketing strategy (Part 2) -- 4. How to manage your competitor intelligence -- 5. How to manage your strategic marketing plans -- 6. How to manage your markets: The power of segmentation -- 7. How to manage your product strategy -- 8. How to manage your communications strategy -- 9. How to manage your pricing strategy -- 10. How to manage your distribution strategy -- 11. How to think like a strategist.

A valuable handbook on all aspects of marketing strategy, this essential book includes examples drawn from the world's most successful companies and provides key models to help you develop competitive strategies for the internet age.

Description based on print version record.

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Other editions of this work

The marketing strategy desktop guide by Paley, Norton. ©2007
The marketing strategy desktop guide by Paley, Norton. ©2007
The marketing strategy desktop guide by Paley, Norton. ©2007
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