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How to market your business [electronic resource] : a practical guide to advertising, PR, selling, and direct and online marketing / Dave Patten.

By: Patten, Dave.
Contributor(s): Patten, Dave. Successful marketing for the small business.
Material type: TextTextSeries: Gale virtual reference library: Publisher: London ; Philadelphia : Kogan Page Ltd., 2008Edition: 6th ed.Description: 1 online resource (1 v.).ISBN: 9780749453671 (electronic bk.); 0749453672 (electronic bk.); 9780749451455 (alk. paper); 0749451459 (alk. paper).Subject(s): Marketing -- Management | Small business -- Marketing | Marketing -- Great Britain | Small business -- Great Britain | BUSINESS & ECONOMICS -- Marketing -- General | BUSINESS & ECONOMICS -- Distribution | Small business marketingGenre/Form: Electronic books.Additional physical formats: Print version:: How to market your business.DDC classification: 658.8 Online resources: EBSCOhost
Contents:
Corporate governance -- the historical background -- Corporate governance in the United States -- Corporate governance in the European Union -- Corporate governance in the United Kingdom -- the statutory framework -- Corporate governance in the United Kingdom -- the non-statutory framework -- The Listing Rules and the Combined Code on Corporate Governance -- Duties of directors -- The board -- The company secretary -- Directors' remuneration -- The Combined Code and financial reporting -- Risk management -- Internal control and the Turnbull Guidance -- The audit and auditors -- The audit committee -- Relations with shareholders -- Corporate governance in the UK public sector -- IT governance -- Corporate social responsibility.
Summary: Offers advice on constructing profitable marketing strategies for businesses. Covers topics such as advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.
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Includes bibliographical references and index.

Description based on print version record.

Corporate governance -- the historical background -- Corporate governance in the United States -- Corporate governance in the European Union -- Corporate governance in the United Kingdom -- the statutory framework -- Corporate governance in the United Kingdom -- the non-statutory framework -- The Listing Rules and the Combined Code on Corporate Governance -- Duties of directors -- The board -- The company secretary -- Directors' remuneration -- The Combined Code and financial reporting -- Risk management -- Internal control and the Turnbull Guidance -- The audit and auditors -- The audit committee -- Relations with shareholders -- Corporate governance in the UK public sector -- IT governance -- Corporate social responsibility.

Offers advice on constructing profitable marketing strategies for businesses. Covers topics such as advertising, promotion, selling techniques, product launches, exports, innovation and the Internet.

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How to market your business by Patten, Dave. ©2008
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