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Marketing campaign development [electronic resource] : what marketing executives need to know about architecting global integrated marketing campaigns / by Mike Gospe.

By: Gospe, Mike.
Material type: TextTextPublisher: Cupertino, CA :, c2008Description: 1 online resource (xiv, 161 p.).ISBN: 9781600050787 (electronic bk.); 1600050786 (electronic bk.).Subject(s): Advertising campaigns | Marketing | Communication in marketing | BUSINESS & ECONOMICS -- Advertising & PromotionGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing campaign development.DDC classification: 659.1/13 Online resources: EBSCOhost
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