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Sales & pitch letters for busy people [electronic resource] : time-saving, money-making, ready-to-use letters for any prospect / George Sheldon.

By: Sheldon, George.
Material type: TextTextPublisher: Franklin Lakes, N.J. : Career Press, c2007Description: 1 online resource (283 p.) : ill.ISBN: 9781435659469 (electronic bk.); 1435659465 (electronic bk.); 9781601638014 (electronic bk. : Adobe Digital Editions); 1601638019 (electronic bk. : Adobe Digital Editions).Other title: Sales and pitch letters for busy people.Subject(s): Sales letters -- Handbooks, manuals, etc | Advertising copy -- Handbooks, manuals, etc | Electronic mail messages -- Handbooks, manuals, etc | Facsimile transmission -- Handbooks, manuals, etc | Internet marketing -- Handbooks, manuals, etc | BUSINESS & ECONOMICS -- Marketing -- DirectGenre/Form: Electronic books.Additional physical formats: Print version:: Sales & pitch letters for busy people.DDC classification: 659.13/3 Online resources: EBSCOhost
Contents:
What are sales and pitch letters? -- Basic parts of letters -- Formatting basics -- Rules you cannot break -- Improving your prose -- Making your letters better -- Direct selling letters -- Arranging appointments -- Follow up letters -- Sales letters to customers -- Pitch letters -- Special sales, pitch, and marketing documents -- E-mail, faxes, and other electronic delivery -- Using mail merge, contact managers, and other automated systems.
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Includes index and link to CD content.

Title from title screen.

What are sales and pitch letters? -- Basic parts of letters -- Formatting basics -- Rules you cannot break -- Improving your prose -- Making your letters better -- Direct selling letters -- Arranging appointments -- Follow up letters -- Sales letters to customers -- Pitch letters -- Special sales, pitch, and marketing documents -- E-mail, faxes, and other electronic delivery -- Using mail merge, contact managers, and other automated systems.

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Other editions of this work

Sales & pitch letters for busy people by Sheldon, George. ©2007
Sales & pitch letters for busy people by Sheldon, George. ©2007
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