Online Public Access Catalogue (OPAC)
Library,Documentation and Information Science Division

“A research journal serves that narrow

borderland which separates the known from the unknown”

-P.C.Mahalanobis


Normal view MARC view ISBD view

Brands and branding [electronic resource] / [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].

Contributor(s): Clifton, Rita | Simmons, John, 1948- | Ahmad, Sameena.
Material type: TextTextSeries: Economist series: Publisher: London : Profile Books, 2003Description: 1 online resource (xv, 256 p.) : ill.ISBN: 1847650007 (electronic bk.); 9781847650009 (electronic bk.).Subject(s): Brand name products | Branding (Marketing) | Brand name products -- Management | Brand name products -- Forecasting | BUSINESS & ECONOMICS -- Advertising & Promotion | Merken | MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Brands and branding.DDC classification: 658.8/27 Online resources: EBSCOhost
Contents:
pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.
Summary: Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but als.
Tags from this library: No tags from this library for this title. Log in to add tags.
No physical items for this record

Includes bibliographical references and index.

pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands.

Description based on print version record.

Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but als.

There are no comments for this item.

Log in to your account to post a comment.

Other editions of this work

Brands and branding ©2003
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
Phone no. 91-33-2575 2100, Fax no. 91-33-2578 1412, ksatpathy@isical.ac.in


Visitor Counter