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Product and services management [electronic resource] / George J. Avlonitis and Paulina Papastathopoulou.

By: Avlonitis, George J.
Contributor(s): Papastathopoulou, Paulina.
Material type: TextTextPublisher: London ; Thousand Oaks, Calif. : SAGE, 2006Description: 1 online resource (viii, 270 p.) : ill.ISBN: 9781412908641; 1412908647; 9781412908658; 1412908655; 9781847878021 (electronic bk.); 1847878024 (electronic bk.).Subject(s): Product management | Produits commerciaux -- Gestion | TECHNOLOGY & ENGINEERING -- Industrial Technology | TECHNOLOGY & ENGINEERING -- Industrial Engineering | BUSINESS & ECONOMICS -- Production & Operations ManagementGenre/Form: Electronic books.Additional physical formats: Print version:: Product and services management.DDC classification: 658.5 Online resources: EBSCOhost
Contents:
Cover; Contents; Chapter 1 -- The Product as an Economic Variable; Chapter 2 -- Types or Product Decisions; Chapter 3 -- Product Life Cycle and Marketing Strategy; Chapter 4 -- Evaluation of Product/Service Portfolio; Chapter 5 -- New Product/Service Development and Portfolio Models; Chapter 6 -- Pre-Development Activities of New Products and Services; Chapter 7 -- Development, Testing and Launching New Products and Services; Chapter 8 -- Successful Adoption and Diffusion of New Products and Services; Chapter 9 -- Identification and Revitalization of Weak Products and Services
Summary: Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.
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Includes bibliographical references and index.

Description based on print version record.

Cover; Contents; Chapter 1 -- The Product as an Economic Variable; Chapter 2 -- Types or Product Decisions; Chapter 3 -- Product Life Cycle and Marketing Strategy; Chapter 4 -- Evaluation of Product/Service Portfolio; Chapter 5 -- New Product/Service Development and Portfolio Models; Chapter 6 -- Pre-Development Activities of New Products and Services; Chapter 7 -- Development, Testing and Launching New Products and Services; Chapter 8 -- Successful Adoption and Diffusion of New Products and Services; Chapter 9 -- Identification and Revitalization of Weak Products and Services

Bringing a welcome new holistic approach to the study of product and services management, this book looks at the key milestones within a product's or service's life cycle. It considers, in detail, three crucial areas within product management, namely: product//service portfolio evaluation;new product//service development; product//service elimination. Based on research conducted in Europe and North America, this book includes revealing cases studies that will help students make important connections between theory and practice.

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Other editions of this work

Product and services management by Avlonitis, George J. ©2006
Product and services management by Avlonitis, George J. ©2006
Library, Documentation and Information Science Division, Indian Statistical Institute, 203 B T Road, Kolkata 700108, INDIA
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