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Changing consumer cultures of modern Egypt [electronic resource] : Cairo's urban reshaping / by Mona Abaza.

By: Abaza, Mona.
Material type: TextTextSeries: Social, economic, and political studies of the Middle East and Asia: v. 101.Publisher: Leiden ; Boston : Brill, 2006Description: 1 online resource (xix, 309 p.) : ill.ISBN: 9789047410478 (electronic bk.); 9047410475 (electronic bk.).Subject(s): Consumer behavior -- Egypt -- Cairo | Consumers -- Egypt -- Cairo -- Attitudes | Lifestyles -- Egypt -- Cairo | Cairo (Egypt) -- Social conditions | Cairo (Egypt) -- Economic conditions | SOCIAL SCIENCE -- Anthropology -- Cultural | POLITICAL SCIENCE -- Public Policy -- Cultural Policy | SOCIAL SCIENCE -- Popular Culture | Consumentengedrag | Cultuurverandering | EgypteGenre/Form: Electronic books.Additional physical formats: Print version:: Changing consumer cultures of modern Egypt.DDC classification: 306.30962/16 Other classification: 15.80 Online resources: EBSCOhost
Contents:
Consumer culture in divided Cairo -- Consumer studies in the Middle East : the blind spot -- Memories -- The sixties' leisure classes -- A new consumer culture -- Cairo's shopping malls : the urban reshaping.
Summary: This book consists of a collage of images that attempts to convey the transformation of consumer culture and how it is related to the urban reshaping of the city of Cairo to meet with the demands of globalisation. Analyzing the shift from socialist economy to the opening up of Egypt's economy, and how this has affected everyday life of the middle classes, the author touches on various themes such as the general changing lifestyles and conspicuous consumption, the spread of mobile phones, and coffee shops, the gated communities and secondary resorts. The "folklorisation of culture" through the flowering tourist industry, the expansion of local crafts, plastic surgery and the body as a site of consumption are all analysed. Although being influenced by the discourse of the Frankfurt school on the culture industry, this work attempts to highlight the paradoxes pertaining to the democratising effects of consumer culture without denying the growing flagrant class polarisation. The readership includes: sociologists, historians, Middle East specialists, cultural studies specialists and all those who are interested in integrating visual art with sociological investigation.
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Includes bibliographical references and index.

Consumer culture in divided Cairo -- Consumer studies in the Middle East : the blind spot -- Memories -- The sixties' leisure classes -- A new consumer culture -- Cairo's shopping malls : the urban reshaping.

This book consists of a collage of images that attempts to convey the transformation of consumer culture and how it is related to the urban reshaping of the city of Cairo to meet with the demands of globalisation. Analyzing the shift from socialist economy to the opening up of Egypt's economy, and how this has affected everyday life of the middle classes, the author touches on various themes such as the general changing lifestyles and conspicuous consumption, the spread of mobile phones, and coffee shops, the gated communities and secondary resorts. The "folklorisation of culture" through the flowering tourist industry, the expansion of local crafts, plastic surgery and the body as a site of consumption are all analysed. Although being influenced by the discourse of the Frankfurt school on the culture industry, this work attempts to highlight the paradoxes pertaining to the democratising effects of consumer culture without denying the growing flagrant class polarisation. The readership includes: sociologists, historians, Middle East specialists, cultural studies specialists and all those who are interested in integrating visual art with sociological investigation.

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Changing consumer cultures of modern Egypt by Abaza, Mona. ©2006
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