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On efface tout et on recommence! [electronic resource] : PVR, blogues et word of mouth : le consommateur est maintenant en contr�ole / Pierre Delagrave.

By: Delagrave, Pierre.
Material type: TextTextPublisher: Qu�ebec : �Editions MultiMondes, c2006Description: 1 online resource (xiii, 101 p.) : ill.ISBN: 9781435698635 (electronic bk.); 1435698630 (electronic bk.).Subject(s): Communication -- Technological innovations -- Social aspects | Communication -- Technological innovations -- Economic aspects | Internet marketing | Nouvelles technologies de l'information et de la communication -- Aspect social | Nouvelles technologies de l'information et de la communication -- Aspect �economique | Marketing sur Internet | COMPUTERS -- Information TechnologyGenre/Form: Electronic books.Additional physical formats: Print version:: On efface tout et on recommence!.DDC classification: 303.48/33 Online resources: EBSCOhost
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