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Business-to-business internet marketing [electronic resource] : seven proven strategies for increasing profits through internet direct marketing / Susan K. Jones.

By: Jones, Susan K, 1949-.
Contributor(s): Silverstein, Barry, 1948-. Business to business Internet marketing.
Material type: TextTextPublisher: Gulf Breeze, FL : Maximum Press, c2009Edition: 5th ed.Description: 1 online resource (xviii, 346 p.) : ill.ISBN: 9781931644754 (electronic bk.); 1931644756 (electronic bk.).Other title: Internet marketing.Subject(s): Internet marketing | Industrial marketing | BUSINESS & ECONOMICS -- Marketing -- Telemarketing | BUSINESS & ECONOMICS -- Marketing -- Multilevel | BUSINESS & ECONOMICS -- Mail Order | BUSINESS & ECONOMICS -- Marketing -- Direct | BUSINESS & ECONOMICS -- E-Commerce -- Internet MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Business-to-business internet marketing.DDC classification: 658.8/72 Online resources: EBSCOhost
Contents:
Cover; Table of Contents; Chapter 1; Business-to-Business Internet Marketing -- A Crash Course; Basic Principles; Markets, Markets Everywhere; What are You Really Selling?; Learning a Lesson from Consumer Marketers; The Special Requirements of Business-to-Business Direct Marketing; Why Audiences Are Getting Smaller; Program Strategies; The Marketing Pyramid; Another Use for the Marketing Pyramid; Audience and Media; Direct Marketing Media; Offer Development; Creative Execution; How to Write Winning Direct Marketing Copy; Implementation and Analysis; Useful Tools; Chapter 2; The Age of the "e."
Summary: Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the com.
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Prev. ed. entered under: Barry Silverstein.

Includes bibliographical references and index.

Cover; Table of Contents; Chapter 1; Business-to-Business Internet Marketing -- A Crash Course; Basic Principles; Markets, Markets Everywhere; What are You Really Selling?; Learning a Lesson from Consumer Marketers; The Special Requirements of Business-to-Business Direct Marketing; Why Audiences Are Getting Smaller; Program Strategies; The Marketing Pyramid; Another Use for the Marketing Pyramid; Audience and Media; Direct Marketing Media; Offer Development; Creative Execution; How to Write Winning Direct Marketing Copy; Implementation and Analysis; Useful Tools; Chapter 2; The Age of the "e."

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the com.

Description based on print version record.

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