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Impact of e-commerce on consumers and small firms [electronic resource] / edited by Salvatore Zappal?a and Colin Gray.

Contributor(s): Zappal�a, Salvatore | Gray, Colin, 1944 June 11-.
Material type: TextTextPublisher: Aldershot, England ; Burlington, VT : Ashgate, c2006Description: 1 online resource (xv, 264 p.) : ill.ISBN: 9780754681229 (electronic bk.); 075468122X (electronic bk.).Subject(s): Electronic commerce | Internet marketing | Small business -- Computer networks | Consumer behavior | Commerce �electronique | Marketing sur Internet | Petites et moyennes entreprises -- R�eseaux d'ordinateurs | Consommateurs -- Comportement | BUSINESS & ECONOMICS -- E-Commerce -- Auctions & Small Business | BUSINESS & ECONOMICS -- Marketing -- Telemarketing | BUSINESS & ECONOMICS -- Mail Order | COMPUTERS -- Electronic Commerce | BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing | E-commerce | Kleinbedrijf | ConsumentengedragGenre/Form: Electronic books.Additional physical formats: Print version:: Impact of e-commerce on consumers and small firms.DDC classification: 381/.142 Online resources: EBSCOhost
Contents:
Introduction / Colin Gray and Salvatore Zappal�a -- Stage models of ICT adoption in small firms / Colin Gray -- Social influence and diffusion of innovations in education / Carlo Tomasetto and Felice Carugati -- Climate for innovation, attitudes to Internet and ICT adoption in small firms / Salvatore Zappal�a and Guido Sarchielli -- Changing leadership cultures in e-commerce service industry / Mikko J. Ruohonen -- E-business and small firms in London / Jane Tebbutt -- The value of Internet forums to small rural businesses / Robert Mochrie, Laura Galloway and David Deakins -- E-business and the work organization in craft enterprises / Sabine Wendt, Tatjana Grek and Lothar Lissner -- Internet marketing and the Portuguese marketplace / Rute Xavier and Francisco Costa Pereira -- E-marketing adoption in organizations / Abdel Monim Shaltoni -- World wide markets and the World Wide Web : problems and possibilities for small businesses / Heather Fulford -- Website usability : cognitive versus activity theory approaches / Elvis Mazzoni -- Consumption on the Internet / Laura Sartori -- Affective states, purchase intention and perceived risk in online shopping / Elfriede Penz and Erich M. Kirchler -- Risk perception in online shopping / Marco G. Mariani and Salvatore Zappal�a -- The fun side of the Internet / Daniele Scarpi -- Risk perception as a motivational barrier for online purchasing / Annamaria S. de Rosa, Elena Bocci and Sara Saurini -- Conclusions : common themes and future perspectives / Salvatore Zappal�a and Colin Gray.
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Includes bibliographical references and index.

Introduction / Colin Gray and Salvatore Zappal�a -- Stage models of ICT adoption in small firms / Colin Gray -- Social influence and diffusion of innovations in education / Carlo Tomasetto and Felice Carugati -- Climate for innovation, attitudes to Internet and ICT adoption in small firms / Salvatore Zappal�a and Guido Sarchielli -- Changing leadership cultures in e-commerce service industry / Mikko J. Ruohonen -- E-business and small firms in London / Jane Tebbutt -- The value of Internet forums to small rural businesses / Robert Mochrie, Laura Galloway and David Deakins -- E-business and the work organization in craft enterprises / Sabine Wendt, Tatjana Grek and Lothar Lissner -- Internet marketing and the Portuguese marketplace / Rute Xavier and Francisco Costa Pereira -- E-marketing adoption in organizations / Abdel Monim Shaltoni -- World wide markets and the World Wide Web : problems and possibilities for small businesses / Heather Fulford -- Website usability : cognitive versus activity theory approaches / Elvis Mazzoni -- Consumption on the Internet / Laura Sartori -- Affective states, purchase intention and perceived risk in online shopping / Elfriede Penz and Erich M. Kirchler -- Risk perception in online shopping / Marco G. Mariani and Salvatore Zappal�a -- The fun side of the Internet / Daniele Scarpi -- Risk perception as a motivational barrier for online purchasing / Annamaria S. de Rosa, Elena Bocci and Sara Saurini -- Conclusions : common themes and future perspectives / Salvatore Zappal�a and Colin Gray.

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Impact of e-commerce on consumers and small firms ©2006
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